Jon Hamm, Kerry Washington, Connie Britton and President Obama are a few of the many faces of Hollywood that star in the White House’s PSA for the “Its on Us” campaign against sexual violence.
In the opening shot, Mad Men star Jon Hamm looks into the camera and says, “it’s on us to stop sexual assault.”
Kerry Washington adds, “to get in the way before it happens.”
The “Its on Us” campaign was unveiled this morning at the White House and is already being supported by organizations such as the NCAA, which plans to promote the anti-assault messages at their championship events.
Electronic Arts will also be supporting the campaign by encouraging their users to sign the pledge on online platforms.
President Obama took to Twitter to rally awareness and support, saying, “sexual violence isn’t just a crime—it’s a civil rights violation.”
The President echoed his sentiments at the press conference today, telling the audience, “our society still does not sufficiently value women. We still don’t condemn sexual assault as loudly as we should.”
He continued, “unless women are allowed to reach their full potential, America cannot reach its full potential. So we’ve got to change. It is on all of us to reject the quiet tolerance of sexual assault and to refuse to accept what’s unacceptable.
“Our nation’s success depends on how we value and defend the rights of women and girls.”