Kanye West’s “The Life of Pablo” Makes Shaky Album Debut

Kanye West recently released his new album The Life of Pablo at a Madison Square Garden event Feb. 11, where he played the album for audiences and used the event in addition to showing off his new clothing line.

Featuring 18 songs, the album contains a variety of tracks with different rhythms and strong lyrics. However, the album is only available on Tidal, a music streaming service owned by Jay-Z requiring a monthly paid subscription.

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Though West’s album was met with generally mixed reviews upon its release, students such as sophomore perspective finance major Conor Haines, have always been big fans of West and think the album is great as usual.

“This album is typical of what we expect from Kanye: greatness. The Life of Pablo gives fans satisfaction with incredible songs and so many different types of artists featured,” Haines said.

The album has an array of collaborations with artists such as Chris Brown, The Weeknd, Rihanna, Kendrick Lamar, Young Thug, Post Malone and Ty Dolla $ign, Kid Cudi, Desiigner, Frank Ocean and Caroline Shaw.

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However, The Life of Pablo has been met with a lack of profit and availability. The album is streaming solely on Tidal, where the website offers a free one month trial before charging $9.99 per month. Therefore, many people have chosen to take the free trial and then will probably cancel their subscriptions.

“I think that it’s the way he released it, because it’s exclusively on Tidal so it forces people to purchase a Tidal subscription, which people don’t want to do,” said sophomore operations management and supply chain management major Adam Whitesell.

The album also has been illegally downloaded over a half a million times, resulting in a loss of money for West, instead of expected profit.

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According to the New York Post, Kanye has lost up to $10 million in revenue because everyone is illegally downloading the album. Tidal was supposed to prevent this, but file-sharing sites were able to get hold of the album and leak it.

Another issue to look at is West’s recent spurs in the media. His actions have caused society to take less interest in his album, and instead of focusing on the quality of his music produced, people are more interested in the meanings of his lyrics and how they compare to his current life.

The Life of Pablo overall has many tracks that are sure to spark the attention of the public the more people are able to listen to the album. Whether or not West is able to get out of his alleged $53 million debt is another story.