New Trend #PutTheNailinIt Highlights Domestic Violence Awareness Month

As October comes to an end, it is important to look back on not only the spirit of Halloween, and Breast Cancer Awareness Month, but on also another issue that is becoming more prominent: Domestic Violence Awareness Month.

The #PutTheNailinIt movement shined on social media this month, and represented another year of taking a stand against domestic violence and sexual assault in the U.S.

The idea behind the hashtag, which implores participants to paint their left ring fingernail purple, places emphasis on a promise to spread awareness about this issue, as well as supports those who have suffered.


This notable new trend shed more light on the domestic violence issues and sexual assault, while also catching the attention of the public because it positively found a way to promote the cause by painting fingernails on social media.

Safe Horizon, the largest non-profit organization in the U.S. aiding those who have experienced domestic violence and sexual assault trauma, started the trend and began their campaign last summer by promoting the hashtag through different social media platforms.

According to the organization’s website, Safe Horizon provides support for those who have suffered from “domestic and intimate partner violence, child physical and sexual abuse, rape and sexual assault, human trafficking, stalking, youth homelessness and violent crimes committed against a family member and within communities.”


The #PutTheNailinIt hashtag can be seen anywhere, from Facebook, Twitter, Instagram, Snapchat and even LinkedIn. There are currently over 5,922 Instagram posts using the hashtag.

Painting the left fingernail on the ring finger is one small step in creating a difference when it comes to domestic violence and sexual assault.


One simple movement is opening up the discussion of a pressing issue that needs more attention, and has received it since #PutTheNailinIt began.

Safe Horizon and the #PutTheNailinIt look to become a bigger presence in years to come as they work to combat domestic violence and sexual assault.