Food delivery is a million dollar business and a popular fast food chain plans on trying their hand at it this year.
Taco Bell announced this week that they are seriously considering getting into the delivery game by the end of the year. CEO, Brian Niccol sat down with USA Today to discuss the logistics of this possible service.
“We are positioning ourselves for clock-less eating,” said CEO Brian Niccol. “Technology is changing the way people interact with restaurants and retail.”
Niccol said that the company has to appeal to the taste and spirit of millennials, who want access to anything they want, when they want.
Salisbury University junior Jasmine White said that she would prefer if Taco Bell did not deliver.
“I enjoy my fast food hot,” said White. “I feel like if they were to deliver the food, it would be warm, soggy and I would probably just throw it away.”
On the other hand, some students are excited for the delivery option. SU senior Mark Vault said he thinks delivery would be a great option to have, because it would increase the company’s business since more people would be inclined to order.
While there is no set date on when the franchise plans to test the delivery option, spokesman Rob Poetsch said it is the single-most common request from Taco Bell customers.
Taco Bell isn’t the only fast food place that wants to deliver. Burger King began testing its delivery service in early 2012. The chain currently delivers in parts of Boston, Chicago, Denver, New York, Miami, Minneapolis, Sacramento, San Francisco and Washington, and plans to expand to other states in the near future.
Panera CEO Ron Shaich announced that Panera, too, is exploring delivery. And last month, Starbucks CEO Howard Schultz detailed plans for the chain to test two kinds of delivery in the second half of 2015.
“Fast food delivery is the definitive next step,” said Sarah Lockyer, editor in chief of Nation’s Restaurant News. “In an age of Amazon, Netflix and Uber, consumers expect everything they want on demand.”
Studies show that it might take a total of five years before every fast food chain embarks on delivery.