Who would have ever thought that six seconds could bring such entertainment to the trolls of the internet? After three solid years of showing social media enthusiasts yet another way to waste time, Twitter’s officials, who also own Vine, have decided to discontinue the six-second video app.
“Since 2013, millions of people have turned to Vine to laugh at loops and see creativity unfold. Today, we are sharing the news that in the upcoming months we’ll be discontinuing the mobile app,” Vine shared in a blog post online.
Following the discontinuation, users will no longer be able to post their own Vines. However, they will still be able to view the app and the website, and no content will be erased.
Vine became a platform that allowed users to gain popularity through sequencing tricks, comedy videos and even six-second singing covers. Unlike Twitter, but similar to YouTube, the app created a community of users, or “viners” that created careers from gaining millions of followers. Some of the more noticeable names from the app include King Bach, the services most followed user, Lele Pons, Nash Grier and of course, Shawn Mendes.
Shawn Mendes’ music career got its start when he became a frequent poster of short song covers. Like other viners, the free publicity from being revined and sharing on other social media platforms allowed users to gain mass attention and opened doors to developing a career in music, comedy or acting. Many viners started YouTube channels afterwards, a method that often leads to successful internet-based careers.
Popular viners have have even created tours that take groups of them around the United States to meet fans and have live question and answer sessions. One popular tour, called Magcon Tour, included popular users such as Nash Grier, Shawn Mendes, Cameron Dallas, Matt Espinosa and various other viners.
Many users are taking the Vine’s discontinuation hard as they have to break the news to their followers. Vine user, Danny Gonzalez, got choked up while telling his 2.8 million followers goodbye in an extra-long vine video.
Though the content may not be going anywhere, be sure to reminisce with your favorite old vines, and post whatever content you feel needs to be shared as soon as possible.