The rise of blogging is starting to create a love-hate relationship between fashion bloggers and editors.
American Vogue had some interesting comments to say about bloggers who attended Milan Fashion Week when its online editors published an article Sept.25, in which they deemed them “gross” and called them a “street style mess.”
It is safe to say that bloggers are notable people in the fashion world. Brands are flocking to fashion bloggers to collaborate with, and have show face at their fashion shows, along with wonderful blog posts written about them for millions of readers to see. But it’s affecting the magazine business, and the editors are beginning to get fed up with it.
In the article, Vogue.com’s creative director Sally Singer advised bloggers who “change head-to-toe, paid-to-wear outfits every hour” to “find another business” because they are “heralding the death of style.”
While Vogue.com’s fashion news editor Alessandra Codinha said “it seems to be all about turning up, looking ridiculous, posing, twitching in your seat as you check your social media feeds, fleeing, changing, repeating… It’s all pretty embarrassing—even more so when you consider what else is going on in the world.”
“Fashion bloggers are more accessible to the public then stylists, designers or stars,” senior neurobiology major and blogger Karen Tchuindjo said. “This accessibility is actually quite beneficial for brand advertising.”
“On the other hand, I see how upsetting it could be for fashion designers, stylists, people that are truly involved in the fashion industry [to] lose their front row seats to bloggers that stand behind computers and write about fashion, but are not necessarily involved in fashion,” Tchuindjo said.
Bloggers took to their social media accounts to address the issue, calling it a form of bullying. They also noted that bloggers and editors play different key roles in the business of fashion, and that there is enough space to accommodate them all in the industry.
Famous travel and style blogger Aimee Song responded to the criticism with this post on her Instagram account:
Bloggers can be easy targets because we're the face of our own brands and don't have an institution to hide behind. For the same reason, I think it's important to respond to this type of bullying. Recently, a few digital editors at a major publication had a discussion about how they find it annoying that bloggers are "trolling up and down fashion shows" and causing traffic with street style photographers (btw your Paris office just asked me to send them some of my street style shots). They even went on to offend us on an intellectual level, asking if we are even registered to vote. First, yes, I am registered to vote. Second, bloggers do much more than just get our photo taken. We had to pave our own way for the opportunities to do something we love and inspire people along the way. Some would say that we even created a new category of businesses, that is focused around empowering other people to literally live their best life. Many of us serve as our own stylist, photographers, editor, and publisher. It is because as individuals, we have managed to compete with a global institution like yours that this is suddenly a problem? Quite ironic that this major publication, run exclusively by advertisements (the first 20-30 pages are advertisements and the editorials featured are paid advertorials) is making fun of bloggers for wearing gifted clothes. Or even borrowed, again, another standard in the editorial world we've grown up in. P.S. and to quote TS, I would very much like to be excluded from this narrative, one that I have never asked to be a part of.
“I think it is important to give credit where it’s due,” Tchuindjo said. “Fashion bloggers have a big impact on people, and should be recognized as valuable parts of the fashion community… magazines and fashion magazine editors provide a knowledge unbeknownst to most consumers and bloggers.”